Don’t make the mistake of thinking your customer doesn’t have follow-up questions or concerns just because they haven’t reached out to you. It’s your job to keep them engaged, informed and excited to buy!
This is especially true in tougher markets. The less unique customers we see, the more we have to maximize the leads we do have. That means that video, phone, email and text follow-up must become MANDATORY expertise for salespeople to do their jobs effectively.