Tough Market New Home Sales
The Ultimate Playbook for Facing a High-Interest, Low-Urgency Market.
Buyers are scared. Margins are tight. Incentives aren’t working like they used to. What’s left?
Skill.
In this all-new 2025 edition, Jeff Shore and Amy O'Connor deliver a straight-talking sales manual for today’s toughest market conditions. Tough Market New Home Sales teaches you how to:
✅ Move hesitant buyers with emotional urgency
✅ Overcome objections without sounding defensive
✅ Master discovery questions that unlock the sale
✅ Stay calm, focused, and confident, even when the deal gets hard
✅ Lead your customers (and yourself) to action
Rooted in buyer psychology and field-tested techniques, this book is your edge in a market where only the most skilled will thrive.
Don’t just survive the market. Win it.
The Ultimate Playbook for Facing a High-Interest, Low-Urgency Market.
Buyers are scared. Margins are tight. Incentives aren’t working like they used to. What’s left?
Skill.
In this all-new 2025 edition, Jeff Shore and Amy O'Connor deliver a straight-talking sales manual for today’s toughest market conditions. Tough Market New Home Sales teaches you how to:
✅ Move hesitant buyers with emotional urgency
✅ Overcome objections without sounding defensive
✅ Master discovery questions that unlock the sale
✅ Stay calm, focused, and confident, even when the deal gets hard
✅ Lead your customers (and yourself) to action
Rooted in buyer psychology and field-tested techniques, this book is your edge in a market where only the most skilled will thrive.
Don’t just survive the market. Win it.