{"product_id":"the-4-2-formula","title":"The 4:2 Formula","description":"\u003cdiv class=\"wpb_text_column wpb_content_element  js3-hero--content\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003ch3\u003eThe Most Proven Selling Strategy in New Home Sales\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp data-pm-slice=\"1 1 []\" class=\"text-align-center font-scale-7\"\u003e\u003cspan\u003eFor over a decade, The \u003c\/span\u003e\u003cspan\u003e4:2 Formula® \u003c\/span\u003e\u003cspan\u003ehas been the #1 selling strategy for home sales professionals across North America. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe 4:2 Formula\u003csup\u003eⓇ\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eis a strategic structure (not a script!) for sales conversations that informs sales counselors of both where they are and where they are going in the discussion with their buyers.\u003c\/p\u003e\n\u003cp\u003eThe premise is simple: 4 key discovery questions drive you toward 2 key agreements with your customer.\u003c\/p\u003e\n\u003cp class=\"text-align-center font-scale-7\"\u003e\u003ca href=\"https:\/\/jeffshore.com\/the-42-formula\/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eCLICK HERE TO LEARN MORE.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eORDER BY THE CASE AND SAVE $$$\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e.\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cem\u003e\u003c\/em\u003e\n\u003c\/div\u003e","brand":"Shore Consulting","offers":[{"title":"Single Copy","offer_id":44126987386916,"sku":"42F_3rdEd_single","price":19.95,"currency_code":"USD","in_stock":true},{"title":"Case of 20 Books","offer_id":44126987419684,"sku":"42F_3rdEd_C","price":325.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1175\/3656\/files\/42F-3rd-edition-shopify.png?v=1777332765","url":"https:\/\/shop.jeffshore.com\/products\/the-4-2-formula","provider":"Shore Consulting","version":"1.0","type":"link"}